Practice Tips

How can you not be romantic about design?

Saul Bass_aesthetic is your commitment!

A lot of deliberation were settled with a visual,

not with just plain assertions or examples.

Keywords

Elements: Points, Lines, Surfaces, Volumes (Geometric-Organic)

Structures: Visible-Invisible, Active or Inactive, Perceived Structures,

Relations: Dominant-Subdominant-Subordinate, Solid-Void, Scale-Proportions-Orientation

Core Principles: Gestalt, Simplicity, Unity, Contrast

More Visual Relations: Harmony, Conflicting, Balance, Similarity, Uniform Connectedness, Repetition, Symmetry, Asymmetry, Continuation, Closure, Proximity, Parallelism, Common Fate (Synchrony), Common Region, Focal Point (Emphasis),

Tips and Tricks: Addition- Subtraction-Transition, Abstraction, Unity (Inserting-Interlocking-Wraping), Functional Exposure, Transition(Diagonal cut, Push)

More Tips: Orientation, Continuity, Direction, Rotation, Static, Movement, Mirroring, Texture,

Psychological-related Tips: Affordance, Tension, Strain and Stress, Thematic Reference, Visual Cue, Closure, Visual Echo, Resonate, Self-expression,

Pursuing Originality

If algorithms are driving design trends, the outputs may start to look similar because they’re all based on the same underlying patterns or visual language. There’s a growing trend of lack of differentiation—design language is increasingly shaped by algorithms. Designers should actively pursue originality and distinctiveness in work.