Priority in Design
Design is not just about Why you are designing this and How you did it.
Design is also about "WHY NOT"
Pushing Boundaries and Challenging the Status quo.
Design is not just problem-solving—it’s also cultural commentary.
It reflects values, pushes boundaries, and invites new possibilities. A design that challenges aesthetics, manufacturing norms, or traditional expectations can elevate the discourse and expand what’s possible, even if it’s not purely utility-driven. Design is not only about efficiency and preference, but also about spirit and provocation. It is not about playing it safe—it’s about daring to draw the line where no one else has.
“You might think smoke alarms and thermostats are a cool home consumer product to work on. But they weren’t always. Not until Nest did their work. Design excellence can be embraced, worked towards and achieved in ANY product category. ” from Nick Chubb, Design Director at IDC.
- Design Priorities -
Form, Experience, function
Shift Based on Product Context and Objectives.
Problem Solving Aims to Deliver Practical and Engaging Solutions through Form, Experience, and Function.
Design in age of AI
AI Will Never Understand Things That Move Our Hearts.
Connect People and Sparks Emotional Responses
This architectural passage is crafted to modulate visitor emotions, creating a sense of compression and containment as they walk through. Upon exiting, the sudden release into the expansive museum space provides a dramatic contrast, intentionally designed to enhance the emotional impact and deepen the overall experiential journey.- Miho Museum, Japan by I.M. Pei
In-depth Analysis + Implementation
“These are incredibly complex series of fixtures to hold this part in a different machine stage, and we end up spending a lot of time designing fixtures.”- Jony Ive
Objectified I 2009
Design is Beyond Face Value
“Don’t just follow the trend. You may have heard me say that it’s good to think in terms of the physics approach of first principles. Which is, rather than reasoning by analogy, you boil things down to the most fundamental truths you can imagine and you reason up from there.”- Elon Musk
AI-assisted Workflow
From Sketch to Rendering
Sketched by Wei Wang, Hsin Li
