create the illusion of the activity
Through Static Representations
Addition, Subtraction & Transition
In the simplest terms, gestalt theory is based on the idea that the human brain will attempt to simplify and organize complex images or designs that consist of many elements, by subconsciously arranging the parts into an organized system that creates a whole, rather than just a series of disparate elements. Our brains are built to see structure and patterns in order for us to better understand the environment that we’re living in.
Harmony & Contrast
Adding contrast creates a focal point, which grabs an audience’s attention. Contrast can be created by size, weight, position, color, shape, and style.