Visual Perception
Universial Principles of Aesthetics
Good design begins with a clear understanding of the basics. The principles of design are guidelines for putting together elements in a way to create effective communication. It’s quite rare to see only one principle being used at a time, however, you do not necessarily need to use all principles on one project – even the use of one helps in creating good design.
Use the principles of design to shape your work
Addition, Subtraction & Transition
Gestalt
In the simplest terms, gestalt theory is based on the idea that the human brain will attempt to simplify and organize complex images or designs that consist of many elements, by subconsciously arranging the parts into an organized system that creates a whole, rather than just a series of disparate elements. Our brains are built to see structure and patterns in order for us to better understand the environment that we’re living in.
Harmony & Contrast
Adding contrast creates a focal point, which grabs an audience’s attention. Contrast can be created by size, weight, position, color, shape, and style.
Unity & Diversity
Stable & Light-footed
Larger footing brings more stability. Intentionally creating a small footing or reducing the coverage of the base will bring up the center of gravity, visually, which will bring a sense of grace or elegant to an object that has big volume or mass. (think of high-heels)
