structured thinking
Creating A Structured Framework To Solve An Unstructured Problem
Hypothesis-driven
fact-based
logical insights
Intertwined Issues
A holistic approach is crucial as they cannot be effectively tackled in isolation, requiring simultaneous prioritization of multiple solutions.
Congestion
Reliance on Single-occupancy Vehicles
Inadequate Public Transportation Infrastructure
Limited Access to Alternative Modes of Transportation
Environmental Concerns
Issue Tree
Starts with the basic question and breaks it down into components.
mutually exclusive
collectively exhaustive
Sustainable Future Mobility System
• Vision for Sustainable and Efficient Transportation Systems.
• Key Challenges and Opportunities in The Mobility Sector.
• Benefits of Transitioning To Sustainable Mobility Solutions.
Technology and Innovation
Infrastructure and Policy
Mobility Services and Business Models
Sustainability and Emission Reduction
Autonomous and Intelligent Systems
Electric Vehicles and Renewable Energy
Public Transportation and Infrastructure
Charging and Refueling Infrastructure
Shared and Micro Mobility
Mobility-as-a-Service (MaaS)
Emission Reduction Strategies
Circular Economy and Sustainable Design
– Advancements in autonomous vehicle technology.
– Artificial intelligence and machine learning in mobility.
– Safety and reliability of autonomous systems.
– Insurance policies that ensure fairness and address potential challenges
– Electric vehicle adoption and infrastructure.
– Battery technology and range improvement.
– Integration of renewable energy in charging infrastructure.
– Enhancing mass transit systems.
– Transit-oriented development and urban planning.
– Integration of smart technologies in public transportation.
– Expansion of charging stations and battery swapping networks.
– Standardization and interoperability of charging infrastructure.
– Integration of renewable energy sources into charging infrastructure.
– Ride-sharing and carpooling platforms.
– Bike-sharing and scooter-sharing systems.
– Integration of micro-mobility with public transportation.
– Integration of micro-mobility with public transportation.
– Seamless ticketing and payment systems.
– Personalized and on-demand mobility services.
– Adoption of zero-emission vehicles.
– Promotion of sustainable fuels and alternative energy sources.
– Green logistics and supply chain practices.
– Use of sustainable materials and manufacturing processes.
– Recycling and reusing of vehicle components.
– Sustainable urban design and land use practices.
"So what?"
Focus on answers and always be end-solution-oriented. Don't just “running the numbers.”
A golden thread
build a governing thought
A logical structure to the supporting arguments
Ockham's razor
Sustainable Future Mobility System
• Vision for sustainable and efficient transportation systems.
• Key challenges and opportunities in the mobility sector.
• Benefits of transitioning to sustainable mobility solutions.
Technology and Innovation
– Advancements in autonomous vehicle technology.
– Artificial intelligence and machine learning in mobility.
– Safety and reliability of autonomous systems.
– Electric vehicle adoption and infrastructure.
– Battery technology and range improvement.
– Integration of renewable energy in charging infrastructure.
Infrastructure and Policy
– Enhancing mass transit systems.
– Transit-oriented development and urban planning.
– Integration of smart technologies in public transportation.
– Expansion of charging stations and battery swapping networks.
– Standardization and interoperability of charging infrastructure.
– Integration of renewable energy sources into charging infrastructure.
Mobility Services and Business Models
– Ride-sharing and carpooling platforms.
– Bike-sharing and scooter-sharing systems.
– Integration of micro-mobility with public transportation.
– Integration of micro-mobility with public transportation.
– Seamless ticketing and payment systems.
– Personalized and on-demand mobility services.
Sustainability and Emission Reduction
– Adoption of zero-emission vehicles.
– Promotion of sustainable fuels and alternative energy sources.
– Green logistics and supply chain practices.
– Use of sustainable materials and manufacturing processes.
– Recycling and reusing of vehicle components.
– Sustainable urban design and land use practices.
Capture Hypotheses as You Go
Action-oriented + time-bound
Watch Out for Data Paralysis: Pay Attention to Working Within Data and Time Constraints
Timing
Introducing A service When The Timing is Favorable for Maximum Impact and Success.
Technological Maturity
Market Readiness
Regulatory Frameworks
Time Window
Early Stage
Demonstrate Clear Benefits and Prioritize Safety
Familiarize and Engage The Public
Compact EV
Last Mile Delivery Service
Promote Micro-mobility, Active Mobility.
Self-driving Services in A Controlled Environment
Autonomous Farming Equipment
Long-haul Transportation in Logistics
Time Window
Further Development
Integrating Different Modes of Transportation
into Connected and Cooperative Systems
Smart Shared Mobility Service
Convenient First-mile and Last-mile Solutions
Multimodal Travel Planning
Public Transportation Hubs
Enable Vehicle-to-Vehicle and Vehicle-to-Infrastructure Communication
Specialized Applications, eg.Healthcare, Waste Management, RoboServe+
Time Window
Long-term Vision
Comprehensive Sustainable Mobility System
With A Holistic Smart City Integration
Enable Decentralized Peer-to-Peer Sharing Platforms
Wireless Charging Infrastructure with The Integration of Renewable Energy Sources
A Highly Coordinated Transportation Network
Car-free or Car-light City Centers
Decentralized Urban Planning
as Problem Solving Progresses
Iteration and Revalidate
Within the Scope of Solution Space
Push Design Recommendations to A More Actionable Level.
Make It Enjoyable
Keep Storylines Visible
With A Logical sequence of Arguments
• Reason Through Design Choices
• Create A Compelling Value Proposition Leading to Viral Adoption and Enthusiastic Participation.
• Provide the Need for Sustained Impact and the Effect of Visible “Quick Wins”
• Map Out The Resources And The Activities Required to Achieve It
La Collina, Japan
La Collina, a pastry shop in Japan, stands out with its ecological and responsible commitment showcased through its innovative green roof building design, becoming the transformative catalyst for development in that remote area.
Cycling through Water, Belgium
'Cycling through Water' in Bokrijk is a unique cycling experience in which you cycle more than 200 meters through a pond. The bike path opened in April 2016 and since then many cyclists and hikers have felt the magic of this place.
The Pod_De Vorm,
Most upholstered is difficult to recycle as it’s a fixed combination of timber, glue, foam and textile. Pod tackles this by replacing the large upholstery with moulded felt created from recycled pet bottles. The stacking shell design minimizes carbon footprint in transportation and storage.
Mr. Pip, Pip Tompkin Design
Mr. Pip's Double Cross assembles into a beautiful and curious object, sparking conversations. The tessellating form reduces storage volume by 1/3 and has an iconic look at the point of sale. Rubber bands allow users to open packaging without damage at the point of sale.