Early Sketch
Focus:
Benefit:
Challenges norms, expands options before narrowing; express emotion and invite communication.
Physical Prototypes
Focus:
Benefit:
Initial CAD
Focus:
Benefit:
Hi-Fi Iteration
Focus:
Benefit:
Reshaping perception, set clear visual hierarchy, emotional resonance; communicates intent clearly to all stakeholders.
“It’s certainly not as simple as problem solving. Yes, designers solve problems — but so do business people, engineers, and shop technicians.” What distinguishes design is the cultivation of sensitivity, iteration, and meaning-making that transforms solutions into experiences of clarity and resonance.