4-Step Practice
Train Your Eyes to See Details
Aesthetics Convey Purpose, Emotion, and Intent.
Why this form? – which brings us to steps 2, 3, and 4.
Step 2 Interpret Visual relations
Build Visual Vocabulary
Sketching existing products. Annotate or call out specific features and explain how they create emotional connections, communicate meaning, enhance user experience, and foster a sense of harmony or movement.
Principle of Aesthetic
Keywords
Elements: Points, Lines, Surfaces, Volumes (Geometric-Organic)
Structures: Visible-Invisible, Active or Inactive, Perceived Structures,
Relations: Dominant-Subdominant-Subordinate, Solid-Void, Scale-Proportions-Orientation
Core Principles: Gestalt, Simplicity, Unity, Contrast
More Visual Relations: Harmony, Conflicting, Balance, Similarity, Uniform Connectedness, Repetition, Symmetry, Asymmetry, Continuation, Closure, Proximity, Parallelism, Common Fate (Synchrony), Common Region, Focal Point (Emphasis),
Tips and Tricks: Addition- Subtraction-Transition, Abstraction, Unity (Inserting-Interlocking-Wraping), Functional Exposure, Transition(Diagonal cut, Push)
More Tips: Orientation, Continuity, Direction, Rotation, Static, Movement, Mirroring, Texture,
Psychological-related Tips: Affordance, Tension, Strain and Stress, Thematic Reference, Visual Cue, Closure, Visual Echo, Resonate, Self-expression,
