Principle 101

Design is

A Way of Thinking

chess piece

The Chess Piece Versus the Chessboard

PRODUCT PORTFOLIO STRATEGIES

BCG Matrix

Boston Consulting Group
logo-05
logo-06
logo-07
logo-08

Product Portfolio (BCG Matrix)

Categories

Objectives

logo-01

Stars

Untitled-1-09

Build, Invest for growth

logo-02

Cash Cows

Untitled-1-09

Milk, Harvest

logo-03

Dog

Untitled-1-09

Hold

logo-02

Question Marks

Untitled-1-09

Analyze

logo-01

Stars

Business Objectives  Build, Push Growth Design Strategy Establish Brand Value Define Flag & Standard   High Visual Impact Increase Media Exposure e.g.: Award Winners or Limited Editions
logo-02

Harvesters

Business Objectives
Milk, High Growth

Design Strategy
Patented Features or Materials
Complexity of Supply Chains 
Media Exposure

logo-03

Holders

Business Objectives
Hold, Maintain Share

Design Strategy
Affordable
Extend Life Span
Improve Quality Within Limited Budget

logo-02

Niche Testers

Business Objectives Analyze, Search Growth Design Strategy Versatile Pilot Launch Testing Analyze to Determine the Next Harvesters

Monday, 6 August 2012

Ultimately the job as a designer is to look into the future

with a deeper appreciation of our Earth, of life, and of mankind

"I am looking at the future with concern, but with good hope."

Close Menu