Principle 101

Good Design is Innovative

Good Design Makes a Product Useful

Good Design is Aesthetic

Good Design Makes a Product Understandable

Good Design is Unobtrusive

Good Design is Honest

Good Design is Long-lasting

Good Design is Thorough Down to the Last Detail

Good Design is Environmentally Friendly

Good Design is As Little Design As Possible

Monday, 6 August 2012

Ultimately the job as a designer is to look into the future

with a deeper appreciation of our Earth, of life, and of mankind

"I am looking at the future with concern, but with good hope."