Principle 101

Good Design is Innovative

Good Design Makes a Product Useful

Good Design is Aesthetic

Good Design Makes a Product Understandable

Good Design is Unobtrusive

Good Design is Honest

Good Design is Long-lasting

Good Design is Thorough Down to the Last Detail

Good Design is Environmentally Friendly

Good Design is As Little Design As Possible

Monday, 6 August 2012

Ultimately the job as a designer is to look into the future

with a deeper appreciation of our Earth, of life, and of mankind

"I am looking at the future with concern, but with good hope."

Click here for What is Industrial Design from IDSA
Click here for the profession at a glance from IDSA